Seymour Racing Services is set up by George’s (future) father-in-law with beginnings on the Phoenix Park Racecourse, Dublin. As an ex-cinema manager, he began to buy binoculars from the same company that had supplied him with movie projectors.

George’s grandfather had passed that creativity on to George, who graduates to master goldsmith in Hatton Garden, London, after beginning his goldsmithing apprenticeship with Appleby’s of Dublin.

George’s eldest daughter Holly is born, and he joins his father-in-law at the races, where he displays the first pieces in the Equestrian Collection - the horse brooches.

The collection was a huge success; no one on the racing circuit had seen fine jewellery celebrating horses that had such accurate detail before. George Bryan Jewellers was officially formed, his second daughter April was born, and his most iconic design - the Double Hoof Ring, was launched.

George decides to take inspiration from the beautiful things that surround us and begins his second collection - the Coastal Collection. Holly gets the very first prototype Wave Ring.

The youngest of his three daughters - Phoebe, is born. George has now completley perfected his uniquely detail-oriented style and turns his eye to a new set of designs, the Architectural Collection.

After studying design, Holly graduates as a gemmologist and goldsmith. George and Holly collaborate on their first collection together.

More collections are added, taking inspiration from the world around us. George's vision of perfect detail, accuracy, and quality for the Equestrian collection remains as the cornerstone that each subsequent one has been built upon and linked together by.

More than 100 years since great, great, great grandad George Bryan made the chair, Holly’s son George was born. He carries on the name (and possibly the company) into the next generation, along with his little brother Oscar - while constantly fighting about who gets to sit on the 'magic' chair first.